Archive for January, 2011

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Creative Brain vs. Business Brain

January 21, 2011

I love working with creatives: artists, actors, healing professionals, writers, photographers, all of them. Our society has created a “right brain vs. left brain” mentality. If you’re creative, you aren’t a strong business person. If you’re a strong business person, you aren’t creative. But we know black and white statements aren’t true. Creatives can make great business people, especially when they provide themselves with structure. Creatives have the ideas, the willingness and the passion to throw themselves full force into their work. And that is what it takes to be successful in business.

One of my inspiring clients decided, as a strategic business decision, that 2010 was going to be her year of “living as an artist.” She had long worked hard on her business; she had tethered herself to do the work, bring in the clients and earn a living. She had been successful enough, but by the time she got to me she wasn’t enjoying it much. Something needed to change.

“Creatives have the ideas, the willingness and the passion to throw themselves full force into their work. And that is what it takes to be successful in business.”

So 2010 was her year of living as an artist. Her mission was to fully embrace her creativity and joy of being an artist. Her goals, strategies and actions all supported that mission. There was still some structure: billable work, marketing, financial coaching and professional development. But the focus was on enjoying her creative talents, not on meeting her monthly revenue goals.

And what were the results? November and December were two of the most profitable months she’s ever had. And, she’s happy. It was a year of transformation and expansion for her. She’s well positioned to focus on revenue growth in 2011. Most important of all, she was well cared for, and she is, after all, the most valuable asset in her business.

Why would I, an accountant, support that kind of strategy? Because I’ve seen its effectiveness and profitability, over and over and over. If it’s done with intention and structure, it can be a very effective business decision for both creatives and for any other kind of business owner.

What’s your mission for 2011? Does it include creativity? Art? Health? If not, weave it in, and then write down what kind of return on investment you expect from giving yourself that gift.

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Telling The Truth

January 5, 2011

Many experiences in my career explain my evolution to becoming a “Money Wise Woman.” My tenure at Coopers & Lybrand (now PwC), my time at the financial helm of CARES, an agency that I helped grow from $500,000 to $3 million in three years, and the past 13 years I’ve advised, coached and counseled hundreds on their business and personal finances at Creating Answers.

For Financial Clarity, Tell the TruthBut those experiences aren’t why I’m a Money Wise Woman. There was a point in my life that I awoke to the fact that I had placed myself in serious financial trouble, and that’s when I started telling the truth about it.

Even with all I knew, and no matter how hard I tried to get myself out of it, for whatever reason, I couldn’t. That’s when I started seeking more answers. And not just from fellow financial professionals, but from coaches, mentors and counselors. And that’s when I had my big “ah ha” moment, when I realized what keeps so many people stuck in their financial lives.

We don’t tell the truth. We don’t talk about money, so we have no opportunity to tell the truth about it. There are few places to go when you feel stuck with your money and don’t know what to do. When you’re a financial professional, it’s even scarier. I was stuck in denial, fear, shame and blame. Having the courage to start telling the truth made all the difference in the world.

For years, I had many clients who didn’t want to take the time to talk to me about their money. I was their accountant, and it just wasn’t a priority for them. Now it’s a cornerstone of my practice that every client talks to us about their finances every month. It makes a marked difference in their financial clarity, and their financial peace.

My advice to those of you who feel stuck in some area of your financial life: Talk to someone consistently and productively. Your bookkeeper, your accountant, a coach, a trusted mentor, a trusted colleague. Draw a circle of support around you, tell the truth, and create some accountability in your financial life. It will make all the difference.